[News Observer] direct broadcast satellite: Business is still too early? - Direct broadcast satellit

Broadcast satellite business in China is technically complete synchronization with the international, the essential problem is to solve well the contradiction between public interest and profits, and how, after the new policy, to promote the effective operation of Road

  10 29 0 20 points, the Xichang Satellite Launch Center, China's self-developed new generation of high-power communications and broadcasting satellites?? Sinosat 2 was successfully launched. This is the launch of China's first direct broadcast satellite.

Sino Satellite Communications Co. Ltd. official said, in July 1998 launched the "Sino No. 1" satellite is purchased from abroad, mainly responsible for the national radio and television transmission services, and Asia Pacific Communications. "Sinosat 3" satellite was identified as broadcast TV special, now has also started to develop, put into operation in 2007 to use.

1993 12 months, the United States fired Hughes digital compression of the world's first live television satellite, the first time for individuals to achieve a direct business, its encryption technology enables direct broadcast satellite can achieve conditional access and pay fee to watch, but on the next broadcast satellite industry have created a boom in the world. So far, the global total of more than 30 countries and regions of the satellite TV broadcast service, pay more than 3000 satellite broadcast channels, transmitted via cable television satellite channels have more than 3000. Optimists are considered: in China, direct broadcast satellite launch, the satellite broadcast of huge business opportunities, business will be just around the corner.

Policy to find solution CCTV vice president Zong told "Chinese radio and television," Reporter: direct satellite ground segment formation of the company had not yet begun, and all are waiting for policy changes, "Business is not method to do, on the direct satellite, I is at a loss. "

"Direct broadcast satellite to really be in place in the final analysis or to modify the Decree 129." Wide TV satellite companies in the Vice President tube Bin said Decree 129 also provides that the existing techniques can not cover a few areas, means of satellite reception can be taken, "villages is thus to find the basis, but the business clearly does not work."

Promulgated in 1993 under the State Council Order No. 129, Article IX states: "individuals are allowed to install and use satellite ground reception facilities. If there are special circumstances, individuals do need to install and use satellite ground receiving facilities and in accordance with the State Council, Radio, Film and Television Administration department under the license conditions must apply to the unit, by the local county and city government radio and television administrative department of the provincial, autonomous regional and municipal people's government radio and television administrative departments for approval. "

Industry, said the satellite's launch, will drive changes to the State Council Decree No. 129, to direct broadcast satellite commercial possible. Alleged by the State Council Legislative Affairs Office has already led to 129 orders to modify the argument, now at consultation stage of the views of all relevant ministries.

This year on January 17 villages at the scene at SARFT, said the CPC Central Committee Political Bureau Standing Committee member Li Changchun, should first be used for direct broadcast satellite villages.

Tube Bin believes that the direct broadcast satellite business, the villages is an opportunity. Villages will be the approval of the Star of more than 400 sets of public welfare programs, through digital compression packing, via live satellite transmission, only used 4 broadcast satellite transponders. Recently, direct satellite villages have been led by the Bureau of SARFT wireless started. However, there are 36 trillion a live satellite transponder bandwidth of 22, 76 megabytes of two, only for the direct broadcast satellite business in order to achieve its maximum benefits.

Few years ago, direct broadcast satellite to be launched when the news was released, it was thrown out of domestic direct broadcast satellite has 200 billion yuan huge market concept. Professor Hu Zhengrong, Communication University of China, said that in foreign countries to develop a cable customers, cable operators invested approximately 400 to 700 U.S. dollars (including the wiring, set-top boxes, etc.); the development of direct broadcast satellite operators, users basically no input Even if the gift set-top box, the cost would be 100 to 200 yuan, for the operators, the marginal value of this project is high; Secondly, the satellite combined with the number of channels increase in number, target audience increased, the user can order their favorite programs; addition, the greatest commercial value lies in, you can use direct broadcast satellite to develop other value-added services, such as News Corp's BskyB in the UK have a very important is the TV shopping business, but also the development of mobile communications, wireless Internet access, These are the best value of foreign carriers by the individual user caused by the development of commercial value. "Single from the market to consider, China now has 335 million television households, this figure is the world's largest. And now we can only cover 110 million cable TV households, that is, there are more than 200 million households can only receiving microwave transmission. Obviously, these are potential users of satellite television. "



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